Consumer Behavior and Marketing Strategy
- Editions tracked
- 2
- First edition
- Irwin, 1990
- Worth
- Not yet valued
Which edition do you have?
First edition
- 1st Irwin1990 Hardback Not yet valued Log in to want this
Later and other editions
- McGraw-Hill2002 Other Not yet valued Log in to want this
We have not yet researched the issue points for this book. If you know how to tell the first from later printings, tell us and we will credit you once it is checked against a second source.
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Who published the first edition of Consumer Behavior and Marketing Strategy?
The first edition of Consumer Behavior and Marketing Strategy by J. Paul Peter was published in Homewood, IL by Irwin in 1990.
How many editions of Consumer Behavior and Marketing Strategy are there?
We track 2 editions of Consumer Behavior and Marketing Strategy, including 1 first edition. Each has its own page with how to identify it.
How can I tell if my copy of Consumer Behavior and Marketing Strategy is a first edition?
Check the title page and its reverse (the copyright page) against the edition: publisher, place and date should match, with no later printing or edition stated. Where we know the issue points, they are listed on the edition's page.