Global Marketing Management
by Kristiaan Helsen, Masaaki Kotabe
- Editions tracked
- 1
- First edition
- Wiley, 1998
- Worth
- Not yet valued
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First edition
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Who published the first edition of Global Marketing Management?
The first edition of Global Marketing Management by Kristiaan Helsen, Masaaki Kotabe was published in New York by Wiley in 1998.
How many editions of Global Marketing Management are there?
We track 1 edition of Global Marketing Management, including 1 first edition. Each has its own page with how to identify it.
How can I tell if my copy of Global Marketing Management is a first edition?
Check the title page and its reverse (the copyright page) against the edition: publisher, place and date should match, with no later printing or edition stated. Where we know the issue points, they are listed on the edition's page.