First published 1997

Strategic Brand Management

by Kevin Lane Keller

Editions tracked
2
First edition
Prentice-Hall, 1997
Editions

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First edition

  1. 1st Prentice-Hall1997 Hardback I own Strategic Brand Management, Prentice-Hall 1997 Log in to want this

Later and other editions

  1. Financial Times Prentice Hall2008 Other I own Strategic Brand Management, Financial Times Prentice Hall 2008 Log in to want this

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Who published the first edition of Strategic Brand Management?

The first edition of Strategic Brand Management by Kevin Lane Keller was published in Upper Saddle River, N.J by Prentice-Hall in 1997.

How many editions of Strategic Brand Management are there?

We track 2 editions of Strategic Brand Management, including 1 first edition. Each has its own page with how to identify it.