First published 1991

Managing Brand Equity

by David Allen Aaker

Editions tracked
1
First edition
Free Press, 1991
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  1. 1st Free Press1991 Hardback Not yet valued Log in to want this

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Who published the first edition of Managing Brand Equity?

The first edition of Managing Brand Equity by David Allen Aaker was published in New York by Free Press in 1991.

How many editions of Managing Brand Equity are there?

We track 1 edition of Managing Brand Equity, including 1 first edition. Each has its own page with how to identify it.

How can I tell if my copy of Managing Brand Equity is a first edition?

Check the title page and its reverse (the copyright page) against the edition: publisher, place and date should match, with no later printing or edition stated. Where we know the issue points, they are listed on the edition's page.