Marketing Research
- Editions tracked
- 1
- First edition
- Wiley, 1980
The first edition of Marketing Research by David Allen Aaker was published in New York by Wiley in 1980. We track 1 edition.
Which edition do you have?
First edition
We have not yet researched the issue points for this book. If you know how to tell the first from later printings, tell us and we will credit you once it is checked against a second source.
Awards, adaptations and setting
In print
- Editions recorded
- 15 on Open Library, 15 in English
From Wikidata and Open Library, both CC0. A prize or a new adaptation often lifts demand for the first printing.
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How to Identify a First Edition
To identify a first edition, check that your copy is the first printing of the first edition. Read the copyright …
Read the guide →6 min readBook Condition Grading: Fine to Poor Explained
Book condition grading uses a six-step trade scale: Fine, Near Fine, Very Good, Good, Fair and Poor. Collectors grade the …
Read the guide →7 min readDust Jackets Explained: Why the Jacket Drives a Book's Value
For most books published since the 1920s, the original dust jacket carries a large share of the value, often most …
Read the guide →Frequently asked questions
Who published the first edition of Marketing Research?
The first edition of Marketing Research by David Allen Aaker was published in New York by Wiley in 1980.
How many editions of Marketing Research are there?
We track 1 edition of Marketing Research, including 1 first edition. Each has its own page with how to identify it.